By Tim Miko
What is PPC Advertising?
PPC is short for Pay Per Click advertising. It means that whenever someone clicks on your ad, you pay a small amount of money. The most popular PPC advertiser is Google's AdSense. You can sign up as a publisher on Google's AdSense or an advertiser on Google's AdWords. Publishers place a few lines of code wherever they want on their website and earn money each time someone clicks on the ad. Advertisers submit their ads to Google's AdWords and pay every time someone clicks on their ad.
So you know what PPC Advertising is, how do you make money off of it? Well, there are two ways. Here is the first:
1. How To Use Google's AdWords to Promote Your Website/Affiliate Link
Lets say you have just started your own online business. Your business is promoting someone else's product through your website. This may be through an affiliate link or by actually selling it yourself. There are many great ways to generate traffic to your new website, this is just one. Figure out a few keywords you would like to focus on using to promote your website. Enter the top 3 in Google one a time. Go through the top 10 listings of each and determine which website's have ads on them. Then go to Google's AdWords and start a new campaign. Make sure to choose "Placement Targeted". Create your ads and make sure they are placed on your competitor's website (by entering their url on AdWords after choosing Placement Targeted). This will drive TONS of traffic to your website when utilized correctly.
2. How To Use Google's AdSense to Make Money
If you own a high traffic website, or only have a few hundred hits a month, you can still benefit from it. By correctly placing ads on your website, you can make a lot of money! Here are some of the best places to put ads:
-Top left corner
-Header
-Footer
-In the middle of an article or page
The header and footer mostly apply to Google's Search bar.
Easy Money - Instant Pay!
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