Discover Amazing New Ways To Get Massive Amounts Of No Cost Search Engine Traffic!

By Richard Davis Waterhouse

Search

Website optimization is simply the art and science of building web pages that provide the most relevant answers to the various queries that people make when they use a search engine. Here is what you can do to satisfy both the end users and the search engines.

Of these methods a Search Engine listing will bring you the best targeted visitors for the least cost. In order to get a high search engine listing however you will need to create backlinks to your website.

This advice appears to be true for other search engines also. You can see which key words and key word combinations are used by visiting Overture’s Search Term Suggestion tool located at Overture. This way, when people go to Google and search on a topic related to your business and website, they'll find you.

As you know, Amazon is a buyers market place and is a VERY powerful search engine for products of all sorts, especially Books.

Site

You drive more traffic to your site and increase your website income. You also know all web site traffic is not created equal. Ensuring your site is user-friendly--and not annoying--is one of the most important factors in creating a successful online presence.

Nobody wants to be directed to a site that holds a welcome message and a sign that states, "under construction. Who operates a site drawing the type of visitors you need. While it is true that you can skew Statistics anyway you want, it is also true that with properly gathered statistics you can learn a great deal about your web site traffic if you know what to look for.

Web site traffic refers to the number of times your site is viewed by the users. Steps to increase the site traffic:. Your website is just one of many millions on the web and people rarely just stumble upon your site by accident.

People actually visited my site because of this one tiny tip. It also produced top ten rankings in Google, yahoo and AltaVista without even submitting my site to them.

Free

The best thing about writing a newsletter is that it is free marketing that will increase your website traffic. The great thing about these programs is that they come free and are easily accessible right through your control panel, which is provided to you through your web host.

You could offer a free newsletter, free email course or a free trial period. In the following article I will discuss the technique that I used to get free advertising and free laser-targeted traffic to my website. So what is this magnificent free laser-targeted traffic generating tool I mentioned early on.

Subscribe To Our Free Ezine, newsletter or e-course. Some of these methods have fairly rapid results, some are more long term and some are free while others will require you dipping into your pocket. Additionally, use a list to hand out free viral reports, site-tools (with backlinks) and so on.

Done right, it's targeted, FREE and best of all, continual.

Links

If you can code a simple HTML table, with links to the graphics on your website, your advertisement can set you apart from the crowd. If you decide to do a regular contest, expect a lot of links to your website in the future. STEP 1 - Trade Links & Content.

Suggestions: Buying targeted hits to your site using paid keyword advertising on search engines such as Google, sending advertising e-mails to your proprietary list of prospects which you generate by signing up previous visitors to your site, exchanging links for your website with other websites that have similar products to your own, paying someone else with a proprietary e-mail list to send sales letters for you (you can pay for this with a flat fee up front or in the form of commissions that result from the e-mails they send), and paying fees or commissions to other websites for putting your banners, ads, or links on their pages. Trade links with other web sites.

Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

Link

For an RSS feed, and a link within a feed to be read it must be in html format. Make sure it gets crawled by Google and Yahoo (either submit it or link to it from another site). “Votes” from websites with high link popularity count more than links from other sites.

Each type of link discussed is important to your overall link strategy and consequently your free traffic levels. - Write website articles (like this one) and include a link to your site at the end. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites.

The resource box allows you to write a small amount of information about yourself and/or your site and then a link to your site. Remember that pixel selling craze of a year or so ago, where everybody went crazy buying 1 pixel ads on a website to get link popularity from Google and the other search engines.

Articles

Also you can publish those same articles on Web Articles directories. There are hundreds of "free article submission" sites that will gladly accept your articles written to provide readers with useful information. Articles (formerly known as Deep Content).

Additionally they should change the titles and a little bit of content and put those articles on their sites as well to pay for their time to write them. Having written 2800 plus articles and 692,000 page views, as well as having run 50 domain names since I started in 1996, with several traffic counters at 1-million hits per month in their hay-day and being at the top of the desired key-words in Google, Alta Vista, Yahoo and MSN. OK, so you’ve probably seen headlines like that before, you’ve probably even read articles that promise to give you the secrets to creating floods of traffic for your site.

If you provide the underlying expertise, a good ghostwriter can quickly develop articles to display your knowledge. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

Richard Davis Waterhouse

Visit the author's Increase Web Traffic site to find out how to get 1000 visitors a day.

http://increasesearchenginetraffic.net

What Is The Best Way To Select An Affiliate Program?

by: Vinnie Gallagher

Selling products and services through the Internet is unquestionably easier and much more rewarding compared to traditional marketing methods. The fact that there are millions of people worldwide logging online each day and there is an enormous possibility for any merchant to sell his or her products and generate huge income.

However, marketers are not the only ones who can benefit from online selling. A booming industry nowadays, provides a tremendous opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn’t need to have his own products and or services to sell. All he or she needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, receive a commission.

The major factor to an affiliate marketer’s success is to choose a good affiliate program and to employ proven marketing techniques in promoting or selling the products to consumers. Why select just the good and not the best affiliate program? The reason is that no one affiliate program is the best affiliate marketing program, as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, any affiliate marketing program can be a success to one and a failure to another. But there are many good affiliate marketing programs to start with. How to make it the best depends on you.

But before you think how you are going to make it the best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities going live on the Internet today. Review the following tips and suggestions on how to best select the affiliate program that’s right for you.

This is the information you must have in order to make the right choice. It is helpful when you have already focused your search to a specific interest or niche market, which may also be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You should join affiliate forums for some tips, tricks and techniques and get suggestions from experienced affiliate marketers. However, make sure that you weigh all of their ideas before you buy into them.

The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is among all theses options, which program is the right one for you. Consider these things when deciding which programs to take and which programs to reject.

First, what is the quality of the products and services? As a professional affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it. If your customers are not convinced when they visit the business site and place an order, you don’t earn a commission. Make sure the products you are endorsing are worthwhile. Ask yourself this: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Second, check into the affiliate program or the merchandiser’s history. Review their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on the individual, this one is still very important. The sales records will not only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Be sure to look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn money, so make sure you’ll be paid fairly for all your efforts.

Be sure to check if the merchandiser provides banners, graphics and articles. Only select affiliate programs that provide these for your web site because if they don't, you will have to create them on your own. It is a major plus if the company provides training on how to effectively market their products online. Don't forget, affiliate marketing is a partnership, so make sure your partner is able to support you as you help them promote their products and services.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then compare the advantages of the programs with your own checklist. Take time to gather all the information you need to choose the right program. Remember an informed choice is your best choice.


About The Author
Vinnie Gallagher is the author, webmaster of http://www.AffiliateMarketingInsights.com a great resource website with Affiliate related articles, tips, advice and so much more.

Fast Track Your Journey to Internet Home Business Success

by Stone Evans, The Home Biz Guy

No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve.

SOME PERSONAL HISTORY

Just a few short years ago, I was a working stiff just like you.

One day, I bought and read a book called "Multiple Streams of Income" by bestselling author, Robert Allen. Immediately, I began my journey.

Every night after work and after my wife and children went to sleep, I would get online and explore different ways of using the Internet to make money.

In the two years that followed, I spent over $10,000 racking up credit card debt buying eBooks, membership sites, special reports, opt-in leads, and joining every "guru" recommended business opportunity that flew into my email inbox.

I stayed up learning, working, and drinking coffee until 5:00 in the morning, month after month filled with the hope of making money online.

In my third year of working part-time to build a home based income, I finally broke through and earned over $100,000 in just twelve months from the Internet.

BECOME THE MASTER OF YOUR LEARNING CURVE

Research the lives of all of the "gurus." The one thing that you will learn is that my own experience is not unique. Most of the high earners on the Internet experienced a learning curve very similar to my own.

Chances are that your curve will also be similar to mine, but it is my hope that you can get to the top faster than even I did. Three years was a long time to struggle, but every ounce of struggle was worth the reward I have finally received.

In order to shorten your own learning curve, you must do a few things differently than the rest of us did. You must become the master of your learning curve.

THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A STRAIGHT LINE

There is only one way to shorten the curve on the Internet:

You must plan to succeed!

Here is the deal. Most people put up a freebie website and select a few affiliate programs to add to their website. Right out of the gate, most people are running for the finish line without any real plan in mind.

After a few short weeks, people begin to see the writing on the wall that says, "This is going to be a long hard road."

People check their hit counters daily for six weeks before they realize that getting traffic to their free site is going to be tough.

At this point, they begin developing their first batch of advertising. Then they spend countless months finding places to show their advertisements for free. Some make an even more drastic mistake by blowing thousands of hard earned dollars on their new and untested ads.

These are the people who will learn the facts of life the hard way.

In time, they will learn how to make their advertising work for them, but most will earn very little money from their affiliate programs.

At this point in the learning curve, most people throw up their hands and walk away from their dreams in utter disgust. Instead of a walking away point, this should have convinced the struggling online entrepreneur that they were simply traveling the wrong road.

YOU MUST PLAN TO SUCCEED

From day one, you must begin to learn about the nuances of web promotion. Read everything you can get your hands on. Don't just read the hype, back it up with the opinions of others who have reviewed the same programs before you came along. Learn from their mistakes and successes.

As you begin to learn, you must also look to make a decision. Do you want to step into a pre-built program that is designed to help you to succeed, OR do you want to create a completely new program of which you are the sole owner?

If you decide to step into a pre-designed and complete turn-key online money-making venture, then you must select the right venture to step into. If this is your decision, I encourage you to examine the Plug In Profit Site at: http://www.HomeBusiness.us

If you decide to go the journey on your own, then do all of the necessary research, planning and preparation that is needed for your success.

PREPARE TO SUCCEED

Decide what you think you would want to do, and then figure out how your planned site will generate a real income.

Internet old-timers know about hundreds of corporation domains that existed with IPO millions, but did not have an actual money plan that could sustain their business model. Most of these companies were among the hundreds of companies that bellied up in the 2000 dot bomb experience.

Don't blindly believe in your plan. Research others on the web who have undertaken similar business models and see if they have survived. Study your competitors in depth to learn what is working for them and what did not work for them. To better understand what has or has not worked for competitor websites, check out their time lapsed progressions using the Wayback Machine: http://web.archive.org

Once you have determined your money plan, then you should undertake the development of a business plan and a marketing plan. Utilize professional assistance if you need to do so. While creating your plans, make a determination as to which domain name you think would be best, then register it along with a hosting account. A good place to do this is at Host4Profit which you'll find in Step 2 at: http://www.HomeBusiness.us

Once you have developed your business plan and marketing plan and have run them through several revisions, then it will be time to buy your domain name and to begin work with a site designer and developer. You may need to have your domain sitting on a web host for your site developer, but this is not always necessary. While they are doing their work, enlist a copywriter to help you with your site sales copy.

When your site designer and developer have your site working, you should then undertake significant testing to make sure everything works as planned. It is much harder to fix problems on a operational site than it is to fix problems on a site that has yet to be launched.

When testing is done, then you should fill in your sales copy and then shoot for launch. Of course, you already have a marketing plan in place, so your preparation here will be simply a matter of putting the pieces of the puzzle into place.

You are finally ready to open for business. Don't be afraid to spend the money to bring your dream alive. Time can replace money in the goal of starting a profitable online business, but money invested can shave years off of your company's growth.

Keywords: internet home business, home business, home business success, internet marketing, online success, affiliate marketing

About the Author
Stone Evans, The Home Biz Guy
Internet Home Business
stone@pluginprofitsite.com
More Details about internet home business success here.

Stone Evans, The Home Biz Guy is an Internet home business authority who has helped thousands of people launch a successful Internet home business. To learn more about Stone Evans and launch your own PROVEN Internet business in 3 easy steps visit: http://www.HomeBusiness.us

A Guide To Choosing The Right Hosting For Your Business

by: Dan Farrell

Don't believe for a minute that having a good web host isn't vital to your online business. If you get cheap web hosts, downtime can destroy your profits. You must do your research to find a web host carefully before making a contract with a hosting company There are many companies out there and they all have varying degrees of service.

Before you make your decision in what hosting company your will use, look over these points:

Reliable: Your host simply has to be reliable. You cannot afford to have downtime. You lose sales if people can't count on you. Really check out the web hosting company you want to use, reviewing their service completely before signing up. Ask what kind of servers they use and how reliable they are. If there are any testimonials look at them and see that they are authentic.

Good customer support: If you have problems technically at any time, you need to know you have excellent support from your web hosting service.

Monthly contract: Ensure you sign only on a monthly basis and not for 6 months or more, and that you won't be penalized for canceling at any time.

Set up fee: Don't sign up if there is a set up fee. If your hosting service really appreciates your business with them, they won't charge you for set up.

Backing up files: Does your new host back up files and how often? It is very important to back up files and good if your host does this as well.

FTP access: This is a useful feature that some web hosts offer. This will allow you to upload your site whenever you have any changes or additions to your website.

A good number of email addresses: Ensure the host you pick has enough email addresses for your business. You may need many or just a few, but your host should be able to supply you with what you need.

Bandwidth (traffic) allowed: If your host has 5GB of bandwidth, this should work for you. You should know how much you will be provided with.

Extra services: Look into what the price includes. Everything should be plain and laid out clearly as to what you will pay.

Price: You may pay varying prices for your web host, like between $5.95-$19.95. You should research the services offered compared to the price, which can be between $5.95-$19.95. It isn't always a bad sign to only be charged a low fee. It depends what you need.

Cpanel: is a useful feature, and simple to use. This will let you manage your web hosting from one place and has features like web stats and web mail. Make sure your host has a fast connection: Make sure you will have a host with a fast connection or your visitors who only have dial-up will have trouble. When your visitors only have dial up they will still have better speed if your host has fast connecting powers. This will make a lot of difference to the loading time of your site.

Knowing these points will enable you to know the best web hosting company for you.


About The Author
Dan Farrell has a newsletter, Build An eBusiness On A Shoestring. To sign up with free bonuses, go to: Web Hosts (http://build-an-ebusiness-on-a-shoestring.com)

Before You Make Another Affiliate Sale on Clickbank...Read This!

by Black Cloak PPC

If you're promoting Clickbank products then be cognizant of the fact that CB shares with you every email address of every buyer that you've referred as an Affiliate. Pay someone to harvest them for you and then send each of those customers a follow up email that says ... Thank you for buying Click this link and I'm giving you a free bonus. Of course the link they click is a subscription confirmation that takes them to a page where you deliver them a damn good, valuable, free bonus. And don't be cheap because that person had the gumption to actually pull out a credit card for a product within one of the niches you're looking to corner, and this tells you that this is probably something they like to do and given the right opportunity (from you) there's a good likelihood they'll repeat the process. EVERYONE NEEDS A GOOD GUIDE Every product has a weak spot so write up a little guide that fills in some of the blanks. Or produce a quick start guide, which can be just a brief summary of the product you just helped them buy. And if you're really smart you'll fill that quick start summary with affiliate links to the other products you're going to follow up and sell them sooner or later, right? "Affiliate Marketers, Listen Up" "Any Affiliate that leaves the business aspects to the Merchant they are promoting will be a long-term failure." When I send a customer to a Merchant, that customer is at least 50% mine, so hell yes; I will email them all I want. For many products, I create my own sales pages, follow up auto responders, etc.. The most expensive activity we engage in as Marketers is first acquiring that new customer, so since you're already spending the money through PPC - unless you just couldn't be bothered - I think it's missing the real profit picture to just pass along those prospects through the funnel for somebody else's gain. Sure you'll make a few bucks in commission, but what happens when a hit man operating from the "dark side" gets harsh on your gig? Ultimately you're building somebody else's business for them - you're assuming all the risk while minimizing your rewards - by choice. Why do that? You're trading a few bucks for a real business. Keep that up and you'll be serving my latte at Starbucks. It's smart to follow up as the business behind the product - HELLO - YOU ARE!!! You've got to be aiming to out-business the Merchant, take their work and use it to gain your own customers.

If you enjoyed this, look out for my next article where we look deeper into leveraging the hard work of others to your gain.

Or visit http://www.blackcloakppc.com for more great information on how to make affiliate marketing your #1 source of income!


About the Author

Ryan Daniels is a successful Internet Marketer with over a decade of experience in the industry. Current projects include: BlackCloakPPC , an advanced affiliate marketing Blueprint.

How To Get An Avalanche of Traffic By Pay Per Click

By Sab Brookes

The way PPC works is really quite simple. You bid on the keywords related to your niche. You automatically appear in the search engines; your position based on the amount you bid, against the other bids for the same keyword. Obviously the higher the amount you bid, the better positioned your site will be in the search engines. The key to doing this properly is to do keyword research. There are various ways of doing keyword research. My choice of method is visiting Spyfu website

This wonderful website gives you plenty of information, such as

* Related terms and concepts
* Average cost per click
* Organic results
* Current adwords ads
* Categories
* Terms others buy with your main term

As the website suggests, the information given by it will help you 'spy' on your competition to see what works for them, so you can model that too. Another wonderful website is this:

Another yet wonderful website at crazyegg tells you where you get your clicks on any page and which of your links were clicked on, giving you a good idea of what your visitors are doing in your website.

To achieve success in your PPC campaign, you need to focus on specific elements of your PPC ads.

Firstly, your keywords:

Website visitors follow a specific order when searching for a product or information. First, they search for a single keyword. Then they search for two words. Next, they search for a product through related brand names. After that, they search for long tail keywords, that is, keywords containing more than 3 words, before they finally buy.

So in order to run a successful PPC campaign, you need to use long tail keywords that are more focused. Using long tail keywords will also mean you pay less per click, but the best part is, your conversion will skyrocket!

Next, you need to focus on your ad copy:

There are two specific parts of your ad copy that you need to focus on. The first part is using specific ads for every term you target (pg 11). Using that term in your ad will increase your click through rates. The second part is the ad itself. Your ad must be attractive to your potential customer. Google visitors do not click on the list appearing on their right - the PPC ads. So you need to test your ad copy to see if it is working. If it isn't, you need to change it.

There are two important words that attracts buyers: Review and Bonus. Use the word 'Review' for any niche and the word 'Bonus' for internet marketing niche.

PPC Search Engines you can use are google adwords, overture, findwhat, kanoodke and espotting.

You need to look out for:

1. The Ad costs - Set aside a budget specifically for your PPC campaign. Otherwise, you'll be rudely shocked by an ad bill costing you more than you can afford. All PPC programs come with a budgeting tool, where you can control your daily ad expenses.
2. Click Fraud - Click Fraud is when your competitors click on your ad, removing it once you have spent your daily budget, thus effectively, if unscrupulously, eliminating competition by you. The result? Their ad moves up in position, benefiting them at your cost. The search engines do their level best to prevent charging you for this unscrupulous act, but there is so much they can do.
3. Advertising companies. Although Google and Yahoo are super great search engines, they can cost you a lot in advertising dollars for competitive keywords. You may like to look for alternatives, like Exactseek, although it is not as good in terms of daily visitors. Use other alternative search engines like Exactseek and MSN if you are using highly competitive keywords that can cost you a bomb in Google or Yahoo.

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INVESTMENT THAT SUCKS

by David Opoku

INVESTMENT THAT SUCKS The wide variety of securities that exist today, make the modern investor prone to all sorts of temptations to meddle with ‘bad' investment. It is as such very rewarding for investors and prospective investors alike, to be able to recognise the fine divide between a ‘good' investment, with a high chance of success, and one that will fail. Let's proceed then to learn to identify an investment that sucks.

One characteristic of a ‘bad' investment is the absence of a well-defined strategy. Even if there is a strategy, its potency is a monumental determinant of success. A strategy of investing in a few securities in one or a couple of industries is not powerful enough. Such a scheme should be rectified by investing in more diverse security types chosen from various industries. This tactic is to help spread risk in the investment, to increase the chance of obtaining the expected returns.

It is an appalling practice to attempt to time the market -- sell lows and buy highs. What every investor has to bear in mind is that fads only lead to frustration in investments, and anyway, when a security becomes popular, it no longer bears any advantage, because any benefits would have been already factored into the price of the security. There is a tendency for prices of a security to rise, fall, rise and fall and so on, in the short and medium term. If one sells a low to buy a high, a loss may be incurred as it is very likely that the high will be bought at a time when it has reached its peak in price and just on the brink of establishing a trough. In so far as one researches sufficiently to invest in the right combination of securities, it is wise for the investor to keep calm when short and medium term fluctuations occur, and hold onto the existing portfolio consistently.

The habit of frequent trading is dysfunctional because it leads to excessive and unnecessary commission and transaction costs, all of which can massively reduce expected returns. It can be contended that the rewards that may be possibly gained from following fads and timing of the market are by far outweighed by the risks involved. The focus of an investment should be on the long-term returns rather than on short and medium term advantages. There is evidence to support the fact that an average portfolio when held to maturity provides much greater returns than frequent selling and buying of the constituent securities. Apart from commissions and transaction costs that are saved in a buy-and-hold strategy, there are tax benefits also to be gained, reason being less tax is paid on securities in a portfolio held to maturity, than are paid in frequent trading.

A weak investment strategy has a bias towards equities or bonds. In the long-term shares have proven to amass greater returns than bonds. However, it is good investment practice to have fair amounts of equities and bonds in ones portfolio. An explanation for this is that returns from equities and bonds are affected differently by economic changes, and holding both securities in a portfolio, does guarantee some benefits irrespective of the change.

It is inadvisable to expose investment to fads and insider tips. If something is too good to be true then it probably is. Although every investment will have a trace of imperfection, a lot of grave errors can be eluded if the investor, without fail, bears the ‘big' picture in mind, and takes calculated risk, in order to secure a handsome return in the long-term.

David Opoku BA Hons. in Accounting and Finance. I am currently specialising in Financial Advising/Stockbroking in Edward Jones Ltd. E-mail: davido312@aol.com Web address: www.investmentyouneed.com

Keywords: INVESTMENT, PORTFOLIO, FADS

About the Author
David Opoku

davido312@aol.com
More Details about short and medium-term investment here.

I hold a BA Hons. degree in Accounting and Finance. I am currently specialising in Financial Advising/Stockbroking in Edward Jones Ltd.

Keep Small Business Marketing Email Spam Free

By Karen Loye Porter

One of the challenges of small business email marketing is getting email delivered. There are several ways that email can end up as Spam, and steering clear of these causes will give your marketing efforts a much greater likelihood of success.

How to Prevent Emails from Landing in Spam Folders

First, make sure that any small business marketing email is sent only to people that you already have an established relationship with, or those who have requested to be sent your communication. People you already have a relationship with can be considered personal friends or family, or people you have a business relationship with, such as customers, associates, and similar individuals. If you don't know the recipient personally, it is best to have people "opt in" to receive your mailings. Having people subscribe to your mailing list is the best way to do this. Mailing outside of these parameters is likely to result in some recipients reporting your emails as Spam.

Second, mailing to a large number of names at once using personal email accounts often triggers a Spam designation. Even if you are mailing legitimately (i.e. people have requested your email), if you are mailing to more than 100 names at a time, it will likely be presumed to be Spam. Using a mailing service that is well known and respected by the internet service providers (ISPs) will help ensure that your mailing is viewed as legitimate when mailed en mass.

Even when you've mailed to an opt-in list, and are using a respected mailing service, your well intended email may still end up in a Spam folder instead of an inbox. This often happens due to using certain words or phrases in "subject lines" of emails that are often associated with Spam emails. The subject line is the header that is seen when an email shows up in your email in-box.

Email filters are used by ISPs to check the words in an email's subject line. A good subject line can encourage people to actually pen an email. A bad one can mean your email gets deleted, or worse, it can cause your email to be categorized as Spam.

Often the more sophisticated service providers use a "point system" that identifies trigger phrases commonly used in Spam emails. Once an email accummulates a certain number of "points," the email gets filtered out and is never delivered to a customer. In some cases it doesn't even go into a Spam folder, but it gets completely blocked.

Common Phrases Considered "Spam"

Although it's impossible to identify each word or phrase that can trigger a Spam designation, there are certain words that are almost always likely to cause problems. Examples from this list include the folllowing words:

amazing, big money, call now, cash bonus, credit, click here, collect, compare, discount, double your income, earn $, eliminate debt, 50% off, free, freebie, get rich, information you requested, loans, lose weight, lose inches, million dollars, make money, mlm, multi level marketing, opportunity, promise you, refinance, removes, reverses aging, satisfaction guaranteed, serious cash, stop (or stops), you're a winner.

There are some additional problem phrases that can trigger some Spam filters, or start adding "Spam points." The following phrases should be avoided as well:

Act now, all new, all natural, as seen on tv, avoid bankruptcy, buy direct, cash, casino, consolidate debt, credit card debt, don't delete, easy terms, get paid, guaranteed, great offer, give away, limited time, meet singles, no cost, no fees, offer, one time, pharmacy, pharmaceutical, prescriptions, online marketing, order now, please read, save up to, special promotion, unsecured debt, unsecured credit, vacation, viagra, visit our web site, while supplies last, why pay more, winner, work at home, you've been selected.

Other Spam Triggers to Avoid

Besides phrases, using quotation marks, dollar signs and exclamation points in subject lines also can trigger Spam filters. So does using all capital letters, which is considered "shouting" in the online world.

You should also never put a toll-free number in the subject line as that can also cause your email to be filtered out by many filters.

Finally, when you start seeing new spam using certain words or subject lines in your own mailbox, simply know that these will start showing up in Spam folders soon. Make note of those words and phrases and know you should avoid them as well.

Deliverability Tip

To check your deliverability before you mail, you can purchase Spam check software that will help you verify that your email is free from identified Spam triggers. Another way to check your deliverability ahead of time is send your finished email to yourself and one or two friends that have good email Spam filters. If you do this before sending it out to your entire list, you will be able to see if your email scoots past the Spam filters and actually lands in the inbox. If it does, you can be reasonably sure that your email will get delivered. Now the challenge is to just get it opened!

© Karen Porter. This article may may be freely published provided all content is left intact and the author bio/resource information below is included in its entirety.

Karen Porter is a marketing consultant with over 20 years marketing experience working with businesses large and small. With a special fondness for assisting small business owners, her KPorterMarketing.com website contains articles, tips and recommended resources specifically of interest to budget conscious, small business marketers. Subscribe to her marketing newsletter to get marketing tips and cost effective marketing ideas.